(0)
(0)
(0)
(0)
(0)Jonah Berger
Author
Publisher
Simon & Schuster
Publication Date
2013.
Language
English
Description
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared...
Author
Language
English
Description
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.
Author
Language
English
Description
"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers...
Author
Language
Español
Description
Palabras mágicas cumple su promesa de enseñarnos cómo las palabras que elegimos influyen en los
resultados que deseamos. Sumérgete en un fascinante viaje para descubrir el inmenso poder que las palabras
y el lenguaje tienen sobre los resultados que deseas alcanzar.
A menudo, dedicamos mucho tiempo a desarrollar nuestras ideas y peticiones, pero descuidamos la importan-
cia de elegir las palabras precisas al comunicarlas. Este descuido puede...
Author
Language
Español
Description
Todo el mundo tiene algo que quiere cambiar. Pero el cambio es difícil. A menudo, persuadimos, presionamos y empujamos, pero nada se mueve. ¿Podría haber una mejor manera de
hacerlo? Las personas que consiguen cambios exitosos saben que no se trata de presionar más,
o de proporcionar más información, sino de convertirse en un catalizador.
• Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de
preguntar:...
6) Magic Words
Author
Language
English
Description
New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They're how leaders lead, salespeople sell, and parents parent. They're how teachers teach, policymakers...
