The Kelloggs: the battling brothers of Battle Creek

Introduction : The Cain and Abel of America's heartland

Part I. "Michigan fever". "Go west, young man"

The chosen one

New brooms sweep clean

Long-distance learning

Part II. An empire of wellness. Building the San

"What's more American than corn flakes?"

"Fire!" ... and cease-fire

The new San

Part III. Manufacturing health. The San's operations

A "university of health"

Will's place

Part IV. Battles of old age. The prison of resentment

The doctor's crusade against race degeneracy

A full plate

"Uneasy lies the head that wears a crown"

The final score.